{"version":"1.0","provider_name":"","provider_url":"https:\/\/iihmrdelhi.edu.in\/blog","author_name":"iihmr_admin","author_url":"https:\/\/iihmrdelhi.edu.in\/blog\/author\/iihmr_admin\/","title":"Generic Vs. Brand - Laudable Effort But Must Engage All Stakeholders -","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"cU9jUUOXCm\"><a href=\"https:\/\/iihmrdelhi.edu.in\/blog\/generic-brand-effort-engage-stakeholders\/\">Generic Vs. Brand &#8211; Laudable Effort But Must Engage All Stakeholders<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/iihmrdelhi.edu.in\/blog\/generic-brand-effort-engage-stakeholders\/embed\/#?secret=cU9jUUOXCm\" width=\"600\" height=\"338\" title=\"&#8220;Generic Vs. Brand &#8211; Laudable Effort But Must Engage All Stakeholders&#8221; &#8212; \" data-secret=\"cU9jUUOXCm\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/iihmrdelhi.edu.in\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/i0.wp.com\/iihmrdelhi.edu.in\/blog\/wp-content\/uploads\/2017\/05\/generic-brand-drugs-1.jpg?fit=1280%2C720&ssl=1","thumbnail_width":1280,"thumbnail_height":720,"description":"What is a generic drug? All drugs start as branded drugs. Pharmaceutical companies spend a large amount of money in research and development of new drugs. In order to recover these costs (average USD 1.2 billion for each drug), the drugs are patented by the companies, which developed it, to prevent anyone else from selling [&hellip;]"}